Lure Stick™

Lure Stick™ Designed by 3x Emmy Award-Winning Animal Trainer Brandon McMillan

Get your dog's attention. Keep your dog's attention.

The Lure Stick™ is a professional, force-free treat delivery tool that captures your dog's focus instantly and holds it exactly where you need it.

How it works: The spring-loaded clamp holds treats or specially designed lure toys that lock your dog's eyes on you. With 29" of extendable reach, you place the reward exactly where you want your dog's attention. No bending over. No fumbling with treats in your pocket. Just clear communication your dog actually understands.

One tool. Endless uses. → Sharpen focus during training sessions → Redirect unwanted behavior on the spot → Keep attention locked on walks → Position your dog perfectly for photos or videos → Deliver treats cleanly without bending down → Works for cats too

Why trainers trust the Lure Stick™: Professional trainers know that luring is one of the fastest ways to shape behavior. The Lure Stick gives you that same precision at home. Stronger engagement. Sharper focus. Faster results. No force, no frustration.

Built on Brandon McMillan's 20+ years of hands-on experience training thousands of dogs, the Lure Stick™ is the same tool the pros use, now in your hands.

Lure Stick™. Train smarter, not harder.